ON THE CORVIGLIA. AT SNOW POLO.
ST. Moritz SINCE 1969.
A brand with snow in its DNA and stars in its eyes. Within our archives live stories of icons, night races, moonlit après-ski moments, and metallic one-pieces that turned ski slopes into runways.
But what truly defines JET SET is its constant evolution: the refusal to stand still and the curiosity for what comes next.
JET SET was founded in 1969 in the glamorous town of St. Moritz — a place where winter sports have always been more than movement in the snow: a statement, a lifestyle, a social event. This is exactly where the brand has its roots: between the ski slopes, après-ski, and a distinct vision of style.
While others focused purely on function, JET SET combined technical innovation with a strong visual language. Body-conscious silhouettes, bold colors, precise tailoring — clothing that stands out just as much on the slopes as it does beyond them. It was never only about performance, but also about how it looks, how it feels, and how it is worn.
Visit us at the heart of St. Moritz in our Flagship Store.
Over the years, JET SET evolved from a pioneer in the luxury ski segment into a brand that carries its attitude far beyond the mountains. What was once designed for extreme conditions has now found its place in everyday life.
Today, JET SET represents a new and confident present — shaped by its heritage, yet firmly rooted in the now.
Iconic codes are being refined, sharpened, and translated into a contemporary, more precise form. This is not about nostalgia, but about relevance — about carrying the feeling of the past into a new generation.
