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Embrace the Legacy. Shake the Future. Step on Planet JET SET.

Iconic since '69. Born in St. Moritz, guided by fearless founder Kurt Ulmer, a true fashion pioneer. We boldly fuse high fashion with self-expression, empowering individual beauty. Fueling a revolution with avant-garde skiwear, we seamlessly blend quality, design finesse, and impeccable fit. Transforming fashion on and off the slopes, we offer an irresistible blend of allure, luxury, and enjoyment. Discover Planet JET SET. Venture to the wild side.