About us
This is JET SET
JET SET is a luxury skiwear brand that was founded in 1969 in the glamorous resort town of St. Moritz, Switzerland. Known for its high-quality materials, innovative designs, and stylish aesthetics, JET SET has established itself as a leading name in the world of luxury winter fashion. The brand perfectly encapsulates the chic, high-performance lifestyle associated with St. Moritz, blending functionality with fashion to create apparel that is both practical and sophisticated.
JET SET's collections feature a wide range of skiwear and outerwear that cater to the needs of avid skiers and fashion-conscious individuals alike. The brand is celebrated for its bold, vibrant colors, distinctive prints, and attention to detail, ensuring that each piece not only performs well on the slopes but also stands out in terms of style. Over the decades, JET SET has built a loyal following among the jet-setting elite, celebrities, and sports enthusiasts who appreciate its commitment to luxury and performance.
Where heritage meets authenticity and luxury meets individuality.
St. Moritz has been a premier destination for both winter and summer sports enthusiasts. The town boasts an elevation of about 1,856 meters (6,089 feet) and offers a range of activities including skiing, snowboarding, and ice skating in winter, and hiking, biking, and sailing in summer.
St. Moritz is also celebrated for hosting the Winter Olympics twice, in 1928 and 1948, and for being a regular venue for the annual World Ski Championships. The town's opulent charm is reflected in its high-end hotels, designer boutiques, and gourmet restaurants, making it a favorite among the global elite.
FOREVER
Proud of our heritage, embracing the future.
Discover JET SET.
