JET SET has lived at the intersection of legacy and innovation.

A brand with snow in its DNA and stars in its eyes. Our archives hold stories of icons, night races, moonlit après-skis, and metallic one-pieces that turned ski runs into runways. But what makes us JET SET is the constant evolution: a refusal to sit still, a curiosity for what’s next.

JET SET is a luxury skiwear brand that was founded in 1969 in the glamorous resort town of St. Moritz, Switzerland. Known for its high-quality materials, innovative designs, and stylish aesthetics, JET SET has established itself as a leading name in the world of luxury winter fashion. The brand perfectly encapsulates the chic, high-performance lifestyle associated with St. Moritz, blending functionality with fashion to create apparel that is both practical and sophisticated.