JETSET was founded in 1969 in the Swiss Alpine resort of St. Moritz. From its very inception, JET SET has prided itself in the creation of luxury skiwear, continually setting new standards within this segment.
JETSET became widely known for its high- performance apparel, coupled with a passion for provocative and progressive designs. These core principles define the JETSET spirit – a feeling of style consciousness for all seasons, transitioning effortlessly from the ski resort to the streets. Having long been the brand of choice for those wanting to stand out both on and off the slope, JETSET continues to inspire new generations of forward-thinkers to this day.
JETSET is and always will be open-minded, independent, adventurous and confident in setting new trends. JETSET’s expertise in working with extraordinary and technically advanced materials is matched by their innovative approach to prints, embroidery and colors. Craftsmanship and originality are hallmarks of the brand, appealing to their self-aware audience as much as the trademark tighter fits and subtle sexiness of JETSET sportswear.
JETSET has long established itself as the forerunner of the luxury sportswear segment for both women and men, and it should surprise no one that they pioneered the evolution from sports to street-wear. JETSET became synonymous with iconic streetwear trends throughout the 90s and this ability to blend high performance sportswear with contemporary fashion endures to this day. Be it Spring/Summer or Fall/Winter, a JETSET collection never fails to turn heads and the brand enjoys long-standing relationships with leading international retailers, as well as online marketplaces.
Proud of and inspired by their roots in the Swiss Alps, JETSET is driven by the desire to be there at the birth of new trends. JETSET leads the luxury sportswear segment, reimagining and redefining contemporary style with a unique appreciation of heritage and zeitgeist. Honest and direct in their communication, JETSET will always cherish a close relationship with both their partners and their audience of active, confident and conscientious consumers.