Mission
Statement

Proud of and inspired by their roots in the Swiss Alps, JETSET is driven by the desire to be there at the birth of new trends. JETSET leads the luxury sportswear segment, reimagining and redefining contemporary style with a unique appreciation of heritage and zeitgeist. Honest and direct it their communication, JETSET will always cherish a close relationship with both their partners and their audience of active, confident and conscientious consumers.

JETSET has long established itself as the forerunner of the luxury sportswear segment for both women and men, and it should surprise no one that they pioneered the evolution from sports to streetwear. JETSET became synonymous with iconic streetwear trends throughout the 90s and this ability to blend high performance sportswear with contemporary fashion endures to this day. A JETSET collection never fails to turn heads and the brand enjoys long-standing relationships with leading international retailers, as well as online marketplaces.

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