BRAND STORIES — MICHAEL MICHALSKY

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DON'T CALL IT A COMEBACK – CREATIVE DIRECTOR MICHAEL MICHALSKY ON EVERLASTING LOVE

Posted by Daniel Hicking on

DON'T CALL IT A COMEBACK – CREATIVE DIRECTOR MICHAEL MICHALSKY ON EVERLASTING LOVE

DON ́T CALL IT A COMEBACK. BOLD, UNAPOLOGETIC and OPEN-MINDED - just a few terms that connect JET SET with it´s Creative Director Michael Michalsky. JET SET and Michalsky seem to be a lucky coincidence but if you look closer you realize, it is destiny through and through.            That´s were Michalsky fell in love with sportswear. JET SET was his first inspiration and it now is more than just a job. This makes the position for Michalsky at JET SET even more exciting because there is so much heritage and history which is still incredibly relevant...

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THE ICONIC PATTERNS

Posted by Katja Grunder on

THE ICONIC PATTERNS

ICONIC-PATTERNS OF FALL/WINTER Colorful, extravagant and open-minded - these attributes stand for JET SET and can also be found in the current fall/winter collection. Under the creative lead of Creative Director Michael Michalsky, another highlight collection was created, which not just experiments with color but always with functionality and comfort. In an interview, Michael Michalsky explains what is behind the unusual prints like "Marble Tie-Dye", "Air-Shoot" and "Neon-Tiger" aswell as what his creative process looks like in general...             What currently inspires you the most and why?  For all the collections I work on, I am particularly...

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