BRAND STORIES — FEATURED

Inverno 2020/21: i migliori outfit da montagna targati Jet Set La nostra intervista a Michael Michalsky, nuovo direttore creativo dell'iconico marchio di abbigliamento sportivo di lusso Jet Set fondato nel 1969 a St. MoritzIl look perfetto da sfoggiare in montagna a St. Moritz è firmato Jet SetNegli anni 70 era il brand preferito di Grace Kelly e Gianni Agnelli, che ne facevano sfoggio sulle piste da sci e negli chalet più esclusivi di St. Moritz. Oggi, grazie alla guida di Michael Michalsky, Jet Set è tornato al suo antico splendore, con una nuova estetica genderless e più contemporanea, ma senza...

CULT SPORTSWEAR LABEL JET SET DIVES INTO ITS ARCHIVES FOR SS20 The luxury brand looks back through its 50 year history for the new season Though Virgil Abloh may have declared the death of streetwear at the end of 2019, all signs point to this not quite being the case. Each morning, all around the world, people are pulling on their favourite sweatpants and track tops, and readying themselves for another day in isolation: contrary to what the Off-White founder predicted, street and loungewear has become more integral to our wardrobes than ever before. One label with vast experience is...

JET SET REINTRODUCES DENIM & ’80S SKIWEAR PRINTS FOR SS20 Skiing, more specifically downhill skiing, gained popularity in the ‘60s when the cosmopolitan elite would travel to luxurious mountain villages for an opulent getaway spent gliding down the slopes and feasting on alpine delicacies. With the rise in participation came an increased demand for attire that suited the lavish lifestyle, and to answer the call, in ‘69 Jet Set was founded luxury Swiss resort of St. Moritz.Aptly named for the globetrotting crowd it was designed to serve, Jet Set has been a pillar within the luxury ski market for half...

JET SET'S PRIDE SHIRT IN THE INTERNATIONAL PRESS

  HOW TO PLAY THE GAME THE AIM OF THE GAME:  Line up falling Tees so they fit together in horizontal rows. A perfectly filled up line with no gaps will vanish and score you points – making room for more Tees to come and point-scoring.   GET THE ORIGINAL TEES HERE