BRAND STORIES

DON ́T CALL IT A COMEBACK. BOLD, UNAPOLOGETIC and OPEN-MINDED - just a few terms that connect JET SET with it´s Creative Director Michael Michalsky. JET SET and Michalsky seem to be a lucky coincidence but if you look closer you realize, it is destiny through and through.            That´s were Michalsky fell in love with sportswear. JET SET was his first inspiration and it now is more than just a job. This makes the position for Michalsky at JET SET even more exciting because there is so much heritage and history which is still incredibly relevant...

Inverno 2020/21: i migliori outfit da montagna targati Jet Set La nostra intervista a Michael Michalsky, nuovo direttore creativo dell'iconico marchio di abbigliamento sportivo di lusso Jet Set fondato nel 1969 a St. MoritzIl look perfetto da sfoggiare in montagna a St. Moritz è firmato Jet SetNegli anni 70 era il brand preferito di Grace Kelly e Gianni Agnelli, che ne facevano sfoggio sulle piste da sci e negli chalet più esclusivi di St. Moritz. Oggi, grazie alla guida di Michael Michalsky, Jet Set è tornato al suo antico splendore, con una nuova estetica genderless e più contemporanea, ma senza...

THE RHYTHM OF JET SET JET SET and music - always a fabulous symbiosis. Because JET SET is Pop! Founded in 1969, the label revolutionized the look of skiing at the time. Behind every product there is a story, its very own inspiration - derived from the pop culture of its respective decade. Inspired by 80s, Italo Disco, Early House and Garage - JET SET has always stood for its very own style of music, fusing elements of the 80s with modern, electronic influences. A curated music selection by JET SET's Creative Director Michael Michalsky can be heard on the...

ICONIC-PATTERNS OF FALL/WINTER Colorful, extravagant and open-minded - these attributes stand for JET SET and can also be found in the current fall/winter collection. Under the creative lead of Creative Director Michael Michalsky, another highlight collection was created, which not just experiments with color but always with functionality and comfort. In an interview, Michael Michalsky explains what is behind the unusual prints like "Marble Tie-Dye", "Air-Shoot" and "Neon-Tiger" aswell as what his creative process looks like in general...             What currently inspires you the most and why?  For all the collections I work on, I am particularly...

TECHNICAL INNOVATIONS HAVE ALWAYS BEEN A BIG PART OF OUR BRAND HISTORY. From the use of materials to the detailing of our products — we always look for the new, the unexpected and the innovative. That's why using Avatars as models for our first ever presentation at "Pitti Uomo" in Florence was a natural choice. Like in many other areas we were once again the pioneers of this new, unique and futuristic way to present a collection and bring it to life. In fact, we believe so much in Avatars that we have been digitally scanning our entire collections. This...